The brand continues its expansion in the American market with the opening of its new establishment in Woodinville.
The Valdemar Family continues to conquer new horizons in the United States with its new project, a Tasting Room that the brand has just opened in the U.S. town of Woodinville. A gastronomic space designed to enjoy good wine, which also offers an attractive selection of dishes with a Spanish flavor.
The inauguration of this new space, held on April 24, was attended by Jesús Martínez Bujanda Mora, member of the 5th generation Valdemar, current CEO and director of Valdemar Estates in Walla Walla; his father, Jesús Martínez Bujanda, owner and member of the 4th generation Valdemar; and Antonio Orte, technical director of Bodegas Valdemar in Rioja.
Valdemar, which already opened in 2019 Washington state’s first non-American winery under the Valdemar Estates brand, thus continues its U.S. expansion through a formula almost unknown in Spain, but deeply rooted in the culture of American wineries: Tasting Rooms.
The Tasting Rooms are venues spread across the country where you can taste and purchase wines from a specific winery. They emerged as an alternative to market and publicize the products of each winery without the need to rely on a commercial network, something especially complex in a country like the United States.
This first Tasting Room opened by Valdemar is located in the thriving Schoolhouse District of Woodinville, a dynamic and lively town located only 20 minutes from Seattle, the largest city in the state of Washington.
At the venue, which has a nice terrace, you can taste Valdemar’s Spanish and North American wines, in addition to an interesting gastronomic offer based on tapas and high-quality dishes with nods to Spanish cuisine.
The pioneering character of this centenary Riojan winery continues to be evident in each new project, and from Valdemar Estates they have already expressed their intention to open new Tasting Rooms in other areas of the North American territory.
A desire for growth that advances at a steady pace and that, after 133 years of history, seems to have no boundaries.